David B. Allan, PhD

• BA Communications, American University, 1981
• MBA Marketing, Saint Joseph’s University, 1999
• MLS Entertainment Law, University of Southern California 2022
• PhD Mass Media & Communication, Temple University, 2003

“The Role of Personal Significance: Effects of Popular Music in Advertising On Attention, Memory, Attitudes and Conation”

The purpose of this study was to determine the role of personal significance on the effects of popular music in advertising to determine both the theoretical (the effect of personal significance to the individual of popular music on the processing of advertising messages) and practical (the design of more effective advertisements using popular music) implications. The results indicated that advertising with popular music that is high in personal significance can lead to greater attention to the ad (brand) and the music, greater memory for the brand, more favorable attitudes toward the brand and the advertisement and greater conation.

Academic Experience

• Saint Joseph’s University, Department of Marketing, Professor 2015-Present
• Saint Joseph’s University, Department of Marketing, Chair 2012-2015, 2017-2021
• Saint Joseph’s University, Department of Marketing, Associate Professor 2009-2012
• Saint Joseph’s University, Department of Marketing, Assistant Professor 2003-2009
• Saint Joseph’s University, Department of Food Marketing, Adjunct Professor 2000-2003
• Temple University, Department of Journalism & Advertising, Adjunct Professor 2002
• Holy Family College, Department of Marketing-Management, Adjunct Professor 1999-2000

Industry Experience

• 2001-2002, Clear Channel Communications, Inc., SVP/Programming & Marketing, VP/Operations, Philadelphia, PA
• 1999-2001, AM/FM Inc., VP/GM WUSL & WJJZ, Philadelphia, PA
• 1997-1998, Chancellor Media, Inc., VP/Regional Urban Programming, Miami, Orlando, San Francisco, LA, Philadelphia, PA
• 1996-1997, Evergreen Media, Inc., Operations Manager, WUSL & WYXR, Philadelphia, PA
• 1994-1996, EZ Communications, Inc., Operations Manager, WUSL & WIOQ, Philadelphia, PA
• 1987-1994, TAK Communications, Inc., Program Director, WUSL, Philadelphia, PA

Professional Societies

• American Marketing Association (AMA)
• American Academy of Advertising (AAA)
• Association for Education in Journalism & Mass Communication (AEJMC)
• Audio Branding Academy (ABA)
• Broadcast Education Association (BEA)
• International Association for the Study of Popular Music (IASPM)
• International Communication Association (ICA)
• International Association of Music Business Research (IJMBR)
• National Communication Association (NCA)
• Popular Culture Association (PCA)
• Society for Consumer Psychology (SCP)
• Theta Chi Fraternity

Professional Contributions

• 2004 – 2005 National Association of Broadcasters Sub-Committee on Indecency

Advisor

• AMA http://www.sju.edu/ama/
• 1851 Records https://www.facebook.com/1851Records/
• Radio 1851 http://clubs.sju.edu/radio1851/

Journal Publications

• Allan, David (2023), “Music and Artificial Intelligence: Rage against the machine,” International Journal of Music Science, Technology and Art, 5 (1).
• Raja, Washim, Anand, Sandip., and Allan, David, (2023), “Effects of Ad Music Attitude on Ad Attitude, Brand Attitude, and Purchase Intention,” Journal of International Consumer Marketing.
• Yeoh, Joanne and Allan, David, (2021), “Sounds like Chicken” Indian Journal of Marketing.
• Raja, Washim., Anand, Sandip., and Allan, David **(**2020), “How Ad Music Attitude-Based Consumer Segmentation Can Help Advertisers,” Journal of International Consumer Marketing.
• Raja, Washim., Anand, Sandip., and Allan, David, (2019), “Advertising Music: An Alternative Stimulus to Retail Music,” International Journal of Retailing and Distribution Management, 47 (8) 872-892. https://doi.org/10.1108/IJRDM-08-2018-0157
• Allan, D., & Tryce, S. (2016). Popular Music in Super Bowl Commercials 2005-2014. International Journal of Sports Marketing & Sponsorship
• Allan, David (2014), “Turn It Up! That’s My Song in that Ad,” International Journal of Music Business Research 3 (1), 26-51 [Available: http://musicbusinessresearch.wordpress.com/international-journal-of-musi...
• Herbst, Kenneth, Sean Hannah, and David Allan (2014) “Advertisement Disclaimer Speed and Corporate Social Responsibility: "Costs" to Consumer Comprehension and Effects on Brand Trust and Purchase Intention" Journal of Business Ethics, 117(2), 297-311.
• Allan, David (2012), “More is More: 60 plus 10 Equals Better Recall,” Journal of Radio and Audio Media (NAB grant), 19 (1) 33-44.
• Herbst, Kenneth C., Eli Finkel, David Allan, Grainne Fitzsimons (2012), “On the Dangers of Pulling a Fast One: Advertisement Disclaimer Speed, Brand Trust, and Purchase Intention,” Journal of Consumer Research, 38 (5) 909-919.
• Allan, David (2011), “Radio Advertising: Blip commercials,” Journal of Business Research, 65 (10)
• Allan, David, (2010) “They’re Playing My Brand: Product Placement in Popular Music,” International Journal of Integrated Marketing Communications, Spring, 40-47.
• Allan, David and Natalie Wood (2009), “Incorporating Ethics into the Marketing Communications Class: The Case of Joe Camel,” Marketing Education Review 19(2) 63-71
• Allan, David (2008), “A Content Analysis of Music Placement in Prime-time Television Advertising,” Journal of Advertising Research 48 (3) 1-14.
• Wood, Natalie, Michael R. Solomon, David Allan (2008) “Welcome to the Matrix: E-Learning Gets a Second Life,” Marketing Education Review18 (2) 1-7.
• Allan, David (2007), “Comparative Effectiveness of 30- Versus 60-Second Radio Commercials on Recall and Rate,” Journal of Radio Studies 14 (2) 165-177.
• Allan, David (2007), “Sound Advertising: A Review of the Experimental Evidence on the Effects of Music in Commercials on Attention, Memory, Attitudes, and Purchase” Journal of Media Psychology 12 (3) [On-Line].
• Allan, David (2006), “Effects of Popular Music in Advertising on Attention and Memory,” Journal of Advertising Research, 46 (4) 434-444.
• Herbst, Kenneth C. and David Allan (2006), “The Effects of Brand Experience and an Advertisement’s Disclaimer Speed on Purchase: Speak Slowly or Carry a Big Brand,” International Journal of Advertising 25 (2) 213-222.
• Allan, David (2005), “An Essay on Popular Music in Advertising: Bankruptcy of Culture or Marriage of Art and Commerce,” Advertising and Society 6 (1). [On-Line]. Available: www.aef.com
• Allan, David (2005), “On Popular Music and Advertising,” Popular Musicology Online. [On-Line]. Available: www.popular-musicology-online.com

Books

• Allan, David (2021), “Super Sonic Logos,” New York: Business Experts Press.
• Allan, David (2016), “Hit Play” Texas: Sentia Publishing
• Allan, David (2015), “This Note’s For You,” New York: Business Experts Press.

Book Chapters

• Allan, David (2021), “Commercial Sound: A review of the effects of popular music in advertising,” Oxford Handbook on Music and Advertising, UK
• Allan, David (2015), Audio Branding and ROI: A Review. Audio Branding Yearbook 2015-2016.
• Allan, David (2013), “Television advertisements and pop music,” Encyclopedia of American Music and Culture, ed. Jacqueline Edmondson. ABC-CLIO.
• Allan, David (2007), “Sound Retailing: Music Effects on Shopping Behavior,” Bricks and Mortar Shopping in the 21st Century. ed. Tina Lowry. Lawrence Erlbaum Associates: Mahwah, NJ.

Book Reviews

• Allan, David (2006) Global Marketing and Advertising. Marieke de Mooij Sage: New York, NY International Marketing Review 23(6).

Case Studies

• Wood, N. T., & Allan, D. (2020). #Nico-Teens: JUUL, Social Media and the Teen Vaping Epidemic. Sage
• Allan, D., & Wood, N. (2019). Where there’s smoke (and mirrors) there’s Fyre. Under Review, Sage.
• Allan, D. (2018). Beyonce: Say My (Brand) Name, Sage.
• Allan, D. (2018). Super Bowl LII is going to need a dress rehearsal: JT is back, back, back!. Sage.
• Allan, D. (2018). Taylor Made: Swift Branding. Sage.
• Allan, D. (2017). David Bowie: Fame, Fashion, Finance, and Faith. Sage
• Allan, D., & Falgiatore, D. (2017). Pepsi live and learn: All publicity is not good publicity. Sage.
• Allan, D. (2016). Goal: Coca-Cola, Popular Music and the World Cups. Ivey.

Encyclopedias

• Allan, David (2013), “Television advertisements and pop music,” Encyclopedia of American Music and Culture, ed. Jacqueline Edmondson. ABC-CLIO.

Conference Presentations

• Allan, D (2021), The Power of Audio Branding, MAPACA, Virtual Conference.
• Allan, D. (2021), Super Sonic Logos: The Power of Audio Branding – Special Session: Academy of Marketing Science (AMS), WMC Virtual Conference.
• Allan, D (2021), Mastercard Charges into Audio Branding: A Case Study, MEIEA, Virtual Conference.
• Allan, D. (2020), The Case for Integrating Audio Branding into the Marketing Curriculum, American Marketing Association (AMA) International Collegiate Conference, New Orleans, Louisiana.
• Allan, D. (2020), Integrating Audio Branding into the Marketing Curriculum: A Model MEIEA Conference, Washington, DC.
• Allan, D. (2020), Smart Radio and Audio, Popular Culture Association/American Culture Association, Philadelphia, PA
• Allan, D. (2019). Audio Disruption, Popular Culture Association/American Culture Association, Washington, DC
• Allan, D. (2019). Sales Center of Excellence. American Marketing Association (AMA) International Collegiate Conference, New Orleans, Louisiana.
• Allan, D. (2018). Sound Retail Revisited, Popular Culture Association/American Culture Association, Baltimore, MD
• Allan, D. (2018). Case Studies in the Classroom. American Marketing Association (AMA) International Collegiate Conference, New Orleans, Louisiana.
• Allan, D. (2017). Diary of a Dragonslayer. Popular Culture Association/American Culture Association, Philadelphia, Pennsylvania.
• Allan, D. (2017). Popular Music in the Classroom. American Marketing Association (AMA) International Collegiate Conference, New Orleans, Louisiana.
• Allan, David (2016), “Hit Play: Playlists in Everyday Life,” Marketing and Music in an Age of Digital Reproduction Symposium,” University of Stirling, Scotland UK.
• Allan, David (2016), “Prince and the Revelation: Popular Music and Religion,” Mid-Atlantic Popular & American Culture Association (MAPACA), Atlantic City, NJ.
• Allan, David, Janee Burkhalter, Feng Shen, and Natalie Wood (2016), “Shoppable Music Videos” MEIEA Conference, Washington, DC.
• Allan, David, (2016), Pope Francis Has Marketing Power, American Marketing Association (AMA) Intercollegiate Conference, New Orleans, LA.
• Allan, David (2015), Vote For Me and I Will Set You Free: Popular Music and Political Campaigns, 2015 Annual Conference of the Mid-Atlantic Popular & American Culture Association, Philadelphia, PA
• Allan, David, (2015), GOALLLLL: Coca-Cola. Popular Music, and the World Cup, American Marketing Association (AMA) Intercollegiate Conference, New Orleans, LA.
• Allan, David (2014), Are you ready for some commercials? A content analysis of popular music placement in Super Bowl commercials 2005-2014, MEIEA Conference, Nashville, TN. (Saint Joseph’s University Morris Grant).
• Allan, David, (2014), Developing the Entertainment Marketing Major, American Marketing Association (AMA) Intercollegiate Conference, New Orleans, LA.
• Wood, Natalie, Janee Burkhalter, and David Allan (2013), “Shoppable Music Videos: Smash Hit or Big Miss?” 20th EIRASS conference on Retailing and Consumer Services July, 2013.
• Peruto, Samantha and David Allan (2013), “Pay For Play: An Examination of Performance Rights and Artist Compensation in the Music Industry,” 2013 American Marketing Association (AMA) Marketing and Public Policy Conference, Washington, DC May, 2013 (poster)
• Allan, David (2013), “Pay For Play: An Examination of Performance Rights and Artist Compensation in the Music Industry,” Popular Culture Association/American Culture Association Annual Conference, March, 2013 Washington, DC (paper)
• Allan, David (2012), “Turn It Up! That’s My Song in that Ad,” The Academy of Marketing Science (AMS) 2012 World Marketing Congress-Cultural Perspectives in Marketing Conference August 28 - September 1 in Atlanta, GA (w/proceedings).
• Allan, David (2011), “Let the commercials play: Popular music and television advertisements,” 2011 Mid-Atlantic Popular / American Culture Association in Philadelphia, PA.
• Allan, David (2010), “Developing Music Marketing as a Component of Business Education” American Marketing Association (AMA) Intercollegiate Conference, New Orleans, LA (w/proceedings).
• Herbst, Kenneth C., Eli Finkel, David Allan, Grainne Fitzsimons (2010), “On the Dangers of ‘Pulling a Fast One’: The Effects of Advertisement Disclaimer Speed and Consumer Brand Familiarity on Product Trust and Purchase Intention, Society for Consumer Psychology 2010 Conference in Tampa
• Allan, David (2009) “Does 60 Plus 10 Equal Better Recall?” National Association of Broadcasters/Broadcast Education Association Conference, Las Vegas, NV. (grant)
• Allan, David (2009), “Another Brick in the Wall: Integrating Music Into the Marketing Classroom” American Marketing Association (AMA) Intercollegiate Conference, New Orleans, LA (w/proceedings).
• Wood, Natalie T, Michael R. Solomon and David Allan (2008) "Staking Your Claim in the Land Rush of Virtual World Education: How to Build a Second Life Campus" Direct/Interactive Marketing Research Summit special session "From Interactive to Immersive: Marketing Education takes a Virtual Leap of Faith." Direct/Interactive Marketing Research Summit Las Vegas, NV. (w/proceedings)
• Wood, Natalie T, Michael R. Solomon and David Allan (2008), "Welcome to the Matrix: e-learning Gets a Second Life." Special Session on New Technologies in Teaching, American Marketing Association (AMA) Summer Educators Conference, San Diego, CA.
• Allan, David (2008), “Don’t Blink or You Might Miss It,” National Association of Broadcasters/Broadcast Education Association Conference, Las Vegas, NV. (grant)
• Wood, Natalie, David Allan, Michael R. Solomon, (2008) “Virtual Learning Becomes A Virtual Reality”. American Marketing Association (AMA) Intercollegiate Conference, New Orleans, LA. (w/proceedings)
• Allan, David (2007), “Sound Advertising: A Review of the Experimental Evidence on the Effects of Music,” Association for the Education of Journalism and Mass Communication (AEJMC), Washington, DC (w/proceedings).
• Herbst, Kenneth C., David Allan, Eli Finkel, (2007), “Trust is the Name of the Game: The Effects of Brand Familiarity, Disclaimer Speed, and Trust on Purchase,” 2007 American Marketing Association (AMA) Marketing and Public Policy Conference, Washington, DC (w/proceedings).
• Allan, David (2007), “Incorporating Ethics into the Marketing Communications Class: The Case Of Joe Camel” American Marketing Association (AMA) Intercollegiate Conference, New Orleans, LA (w/proceedings).
• Allan, David (2006), “Does Popular Music Make Causes Popular with Generation Y? A Survey of Live 8 Concertgoers,” Social Marketing Advances in Research and Theory (SMART) Conference Baniff, Canada (w/proceedings).
• Allan, David (2006), “Music Placement in Prime-time Television Commercials,” Association for the Education of Journalism and Mass Communication (AEJMC), San Francisco, CA (w/proceedings).
• Allan, David (2006), “Music Effects on Shopping Behavior,” Advertising and Consumer Psychology Conference, Houston, TX. (book chapter)
• Allan, David (2006), “Comparative Effectiveness of 30- Versus 60-Second Radio Commercials On Recall and Rate,” National Association of Broadcasters/Broadcast Education Association Conference, Las Vegas, NV.
• Allan, David (2006), “Are We Teaching Ethics in Marketing? A Survey of Saint Joseph’s University Students’ Attitudes and Perceptions,” American Marketing Association Intercollegiate Conference, Orlando, FL (w/proceedings).
• Allan, David (2004), “Effects of Popular Music in Advertising on Attention, Memory, Attitudes and Conation,” Popular Culture Association/American Culture Association Annual Conference, San Antonio, TX.

Journal/Conference Reviewer

• Journal of International Advertising 2021, 2020, 2019
• Journal of Advertising Spring 2011
• Journal of Advertising Summer 2010
• Journal of Advertising Spring 2008
• Journal of Advertising Fall 2007
• Journal of Advertising Spring 2007
• American Academy of Advertising (AAA) Conference, Burlington, VT April 12-15, 2007
• Social Marketing Advances in Research and Theory (SMART) Conference Baniff, Canada October 19-21, 2006
• American Academy of Advertising (AAA) Conference, Reno, NV March 30–April 2, 2006
• American Academy of Advertising (AAA) Conference, Houston, TX March 31–April 3, 2005

External Reviewer (Dissertations and Tenure)

• Lisa Nelson

  EVERYDAY PEOPLE: EXPLORING THE INTERSECTION OF GENDER STEREOTYPES AND CLASS HIERARCHY IN MAINSTREAM PRINT ADVERTISING IMAGES

  Robert Morris University

• Nakeisha Ferguson

  Opus College of Business at the University of St. Thomas (tenure and promotion)

Press

• Philadelphia Inquirer (11/13/20) “What’s next for venerable KYW Newsradio?”
• FiercePharma (5/13/19) “Pharma TV ads get groovy with '70s rock soundtrack”
• Philadelphia Inquirer (10/8/15) “Website offers to cancel Comcast for you”
• Philadelphia Inquirer (6/10/15) “A New Twist”
• Philadelphia Inquirer (10/26/14) “KYW Ratings Skid
• United Airlines Hemispheres Magazine (12/1/13) “Music for the Masses”
• KYW Newsradio 1060 (11/18/12) “Retailers Extend Shopping Season”
• KYW Newsradio 1060 (10/26/11) “Retailers Hope Reintroduction of Layaway…”
• Wall Street Journal (9/23/10) “Kodak Refocuses To Address Younger, Hipper Audience”
• Philadelphia Daily News (9/21/10) “Cheers yo: Liquor Companies Love Rappers’ …
• Philadelphia Inquirer (8/15/09) “Don’t Pass On Charity”
• Philadelphia Inquirer (10/30/08) “Wassup Guys Are Back – For Barack”
• MediaPost (8/11/08) “Wrigley's Marketing Music: A Sticky Situation?”
• Metro (7/2/08) “Starbucks hits wall, will close 600 stores”
• Lancaster Sunday News (5/5/08) “Getting the Worst of this World”
• Metro (3/27/08) “Spotlight On Philly Gives City Chance To Shine”
• MediaPost (2/8/08) “Microsoft Faces Nightmare On Xbox HD DVD Marketing Street”
• CN8 (1/17/08) “Oprah’s Influence”
• Omaha World-Herald (10/21/07) “Will Hannah Montana follow other famous fallen teens?”
• Baltimore Sun (9/2/07) “A maturing Gen-X needs its own music”
• Lancaster Sunday News (8/12/07) 'High School Musical' (2) is in session
• NBC10 (6/28/07), Apple iPhones
• Washington Post (6/17/07), “And Now for a Syllable From Our Sponsor”
• MediaPost (2/9/07), “Miller Draws Outside the Lines With New Chill”
• Hampton Roads Pilot (12/12/06), “You May Find Fewer Presents Under the Tree This Year”
• Philadelphia Daily News (12/5/06), “It’s the Message”
• Sacramento Bee (12/3/06), “Tales of the Season”
• Allentown Morning Call (11/17/06), “A Colorful Choice”
• Philadelphia Inquirer (10/8/06), “Radio Station Owners Help Bad Ads Get Better”
• San Diego Union-Tribune (9/17/06), “Thursdays Jampacked With Hits”
• Radio & Records (9/8/06), “Cluster Sales Approach Hurts Smooth Jazz”
• Radio Business Report (8/10/06) “Here Are My Insights Into The :30s Discussion”
• Philadelphia Inquirer (7/3/06), “A Risky Move For Radio?”
• FoxNews.com (4/5/06), “Muzak: It’s Not Just for Elevators Anymore”
• Philadelphia Inquirer (3/21/06), “Satellite Radio Signal is Coming in Clear”
• Chicago Tribune (2/3/06), “How the Web is playing off Sunday’s Game”
• Philadelphia Inquirer (1/22/06), “Ad Culture” – Letter to the Editor
• Philadelphia Inquirer (11/15/05), “Three Weeks in Her Window of Opportunity”
• Philadelphia Inquirer (6/14/05), “The Music: Hits Likely to Stand, But Future Less Clear”
• Blackamericaweb.com (3/8/05), “Sharpton Calls for 90-Day TV, Radio Ban on Violent Music”
• Allentown Morning Call (3/2/05), “Is Strawbridge’s Next To Go?”
• The Business (2/6/05), “The 700m World Cup Sting”
• Atlanta Journal Constitution (11/18/04), “Racy Promo Scores, Big Time”
• Christian Science Monitor (11/17/04), “Disney Lawsuit Lifts Curtain On Hollywood Drama”
• San Jose Mercury News (10/27/04), “iPod’s Rock and Rollout”
• Philadelphia Inquirer (9/12/04), “New Club Ties to WXPN Have Competitors Worried”
• Philadelphia Inquirer (3/7/04), “Cleansing the Airwaves”
• Billboard Monitor (1/28/04), “Life After Radio and Records”

Grants

• Allan, David (2020), Super Sonic Logos (Book) Saint Joseph’s Morris Grant
• Allan, David (2019), “Joe Camel Meet Juul” Saint Joseph’s University Arrupe Center
• Allan, David, Janee Burkhalter, Feng Shen, and Natalie Wood (2015), “Shoppable Music Videos” MEIEA
• Allan, David (2012), Are you ready for some commercials? A content analysis of popular music placement in Super Bowl commercials 2005-2014 Saint Joseph’s University Morris Grant.
• Burkhalter, Janee and David Allan (2010), “Product Placement in Popular Music Videos: Effects and Ethics” Saint Joseph’s University Arrupe Center
• Allan, David, (2009) “They’re Playing My Brand: Product Placement in Popular Music” Saint Joseph’s University Summer Grant
• Allan, David (2008), “Does 60 Plus 10 Equal Better Recall,” National Association of Broadcasters
• Allan, David (2007), “Don’t Blink or You Might Miss It,” National Association of Broadcasters
• Allan, David (2007), “Incorporating Ethics into the Marketing Communications Class: The Case Of Joe Camel” Saint Joseph’s University Arrupe Center
• Allan, David (2005), “Comparative Effectiveness of 30- Versus 60-Second Radio Commercials On Recall and Rate.” National Association of Broadcasters
• Allan, David (2005), “Comparative Effectiveness of 30- Versus 60-Second Radio
• Commercials On Recall and Rate.” Saint Joseph’s University Summer Grant
• Allan, David (2005), “Are We Teaching Ethics in Business? A Survey of Saint Joseph’s University Students’ Attitudes and Perceptions,” Saint Joseph’s University Arrupe Center

Honors and Awards

• Beta Gamma Sigma, 2009
• Saint Joseph’s University-Teaching Award, 2008
• Saint Joseph’s University-Advisor Award, 2007
• Saint Joseph’s University-Research Award, 2005
• American Marketing Association Faculty Advisor of the Year-AMA, 2006
• Saint Joseph’s University Faculty Advisor of the Year-WSJR, 2004
• Philadelphia Liberty Bell-Professional and Community Service, 2002
• Philadelphia City Citation-Community Service, 2002
• Pennsylvania State Citation-Community Service, 2002

Primary stream of research is advertising cues and effects with three (3) areas of interest: music, commercial lengths, and disclaimers. Secondary area of research is teaching and learning with two (2) areas of interest: ethical and virtual.