Natalie Wood, PhD

• PhD, Auburn University, Alabama U.S.A. 2002
• GradDip in Marketing, Edith Cowan University, Perth, Western Australia 1999
• BBus in Marketing, Edith Cowan University, Perth, Western Australia 1996

Saint Joseph’s University

• Associate Dean (June 2017 - current)
• Professor (August 2018 - current)
• Associate Professor (August 2010 - May 2018)
• Assistant Professor (August 2004 - May 2010)
• Assistant Director, Center for Consumer Research (March 2007 - 2011)

San Diego State University

• Lecturer (August 2000-May 2004)

Edith Cowan University, Perth, Australia

• Lecturer (January 1996–Aug 1999)

Refereed Journal Articles

• Burkhalter, Janee N and Natalie T. Wood (2019/20). #SocialTV: Engaging Viewers through Social Media. Journal of Digital and Social Media Marketing. Authors listed alphabetically.
• Wood, Natalie T and Feng Shen (2016). Looks Matter: Facial similarity between a candidate and celebrity endorser influences youth voting behavior. Journal of Customer Behaviour, 15 (3), 221-237.
• Munoz, Caroline and Natalie T. Wood. (2015). Update Status: The State of Social Media Marketing Curriculum. Journal of Marketing Education, 37 (2) 88-103. Authors listed alphabetically.
• Wood, Natalie T., Janee N. Burkhalter and Donna Falgiatore (2014). Java Cookie: Finding Sweet Success with W.O.M in the Digital Age. International Journal of Integrated Marketing Communications (1), 25-33.
• Burkhalter, Janee N., Natalie T. Wood and Stephanie Tryce (2014). Clear, Conspicuous and Complete: Exploring deception in microblogging environments, Business Horizons May/June, 319-328. This paper was accepted in 2013.
• Wood, Natalie T and Janee N. Burkhalter (2014). “Tweet This, Not That: A comparison between brand promotions in microblogging environments using celebrity and company-generated Tweets” Journal of Marketing Communications 20 (1/2), 129-146. This paper was accepted in 2012.
• Allan, David and Natalie T. Wood (2009) “Incorporating Ethics into the Marketing Communications Class: The Case of Joe and Jo Camel.” Marketing Education Review 19 (2), 63-71.
• Wood, Natalie T., Lyle R. Wetsch, Michael R. Solomon and Ken Hudson (2009) “From Interactive to Immersive: Advertising Education takes a Virtual Leap of Faith.” Journal of Advertising Education, 13 (1) 64-72.
• Munoz, Caroline K. and Natalie T. Wood. (2009)“A Recipe for Success: Understanding and Influencing Regional Perceptions of Authenticity in Themed Restaurants.” The International Journal of Culture, Tourism and Hospitality 3 (3), 269-280.
• Wood, Natalie T, Michael R. Solomon and David Allan (2008), “Welcome to the Matrix: e-learning Gets a Second Life.” Marketing Education Review, 18 (2) 45-53.
• Wood, Natalie T., Solomon, Michael R. and Basil G. Englis (2008). “Personalization of the Web Interface: The Impact of Web Avatars on Users’ Response to E-Commerce Sites,” Journal of Website Promotion, 2 (1/2)53-69.
• Wood, Natalie T. and Kenneth C. Herbst (2007). “Political Star Power and Political Parties: Does Celebrity Endorsement Win First-Time Votes? Journal of Political Marketing, Special Issue on Theory and Concept Development, 6 (2/3) 141-158.
• Wood, Natalie T. and Caroline Munoz. (2007) “No Rules, Just Right or is it? The Role of Themed Restaurants as Cultural Ambassadors.” Tourism and Hospitality Research 7(3/4) 242-255.
• Munoz, Caroline K., Wood, Natalie T. and Helene Cherrier (2006) “It’s a Small World After All: Cross Cultural Teaching Methodologies” Marketing Education Review, Special Issue on Teaching Innovation, 16 (1) 53-57.
• Munoz, Caroline K, Natalie T. Wood and Michael R. Solomon (2006) “Real or Blarney?: A Cross-Cultural Study of Perceived Authenticity in Irish Pubs” Journal of Consumer Behaviour, 5 (3), 222-234.
• Wood, Natalie T, Michael R. Solomon and Basil G. Englis (2005) “Personalization of Online Avatars: Is the Messenger as Important as the Message?” International Journal of Internet Marketing and Advertising, 2 (1/2), 143-161.
• Lego, Caroline K, Natalie T. Wood, Michael R Solomon and Stephanie McFee (2002), "A Thirst for the Real Thing in Themed Retail Environments: Consumer Authenticity in Irish Pubs,” The Journal of Foodservice Business Research, 5 (2), 61-74.

Refereed Book Chapters

• Wood, Natalie T. and Janée N. Burkhalter (2014). “Tweet This, Not That: A Comparison Between Brand Promotions in Microblogging Environments Using Celebrity and Company-Generated Tweets,” in Word of Mouth and Social Media, Allan J. Kimmel and Philip J. Kitchen (Eds.). Routledge. This paper was originally published as a journal article and then accepted for inclusion in a book.
• Wood, Natalie T. (2010). “Real Lessons in Virtual Worlds: Using Virtual World Technology to Educate and Train Business Students” in ed. Charles Wankel, Cutting-edge Social Media Approaches to Business Education: Teaching with LinkedIn, Facebook, Twitter, Second Life, and Blogs, Information Age Publishing.
• Wood, Natalie T. (2010) “Growing Up ‘Virtual’: Interactive Technologies and their Impact on Youth Consumer Behavior” in ed. Tracy Tuten, Enterprise 2.0 How Technology, ecommerce, and Web 2.0 are Transforming Business Virtually, Praeger Publishers.
• Wood, Natalie T., Michael R. Solomon, Greg W. Marshall and Sarah Lincoln (2010) .“Corporate Education Goes Virtual: A Hybrid Approach to Experiential Learning” in eds William Ritke-Jones, Virtual Environments for Corporate Education: Employee Learning and Solutions. IGI Global, 284-301.
• Wood, Natalie T. and Michael R. Solomon (2010). “Adonis or Atrocious: Spokesavatars and Source Effects in Immersive Digital Environments” in eds Matthew S. Eastin, Terry Daugherty, and Neal M. Burns, Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, IGI Global
• Wood, Natalie T, Michael R. Solomon and Basil G. Englis (2003) “No One Looks That Good in Real Life!: Projections of the Real versus Ideal Self in the Online Visual Space,” in eds. Linda Scott and Rajeev Batra, Persuasive Imagery: A Consumer Response Perspective, Mahwah: NJ. Lawrence Erlbaum, 383-395.

Non-Referred Publications

• Dalla Pozza, Ilaria, Natalie T. Wood and Janée N. Burkhalter (2015). “Tweeting for Service: Twitter as a Communication Channel for Customer Service,” in Maximizing Commerce and Marketing Strategies through Micro-Blogging, Janée N. Burkhalter and Natalie T. Wood (Eds.). IGI Global.
• Solomon, Michael R and Natalie T. Wood (2009) “Virtual Social Identity: Welcome to the Metaverse” in eds Michael R. Solomon and Natalie T. Wood, Virtual Social Identity and Consumer Behavior. Advertising and Consumer Psychology Book Series. New York: M.E. Sharpe.

Books and Edited Volumes

• Wood, Natalie and Caroline Munoz (2017). #Share: How to Mobilize Social Word of Mouth (sWOM). Business Expert Press.
• Burkhalter, Janee N and Natalie T. Wood (2015) Maximizing Commerce and Marketing Strategies through Micro-Blogging. IGI Global.
• Natalie T. Wood and Michael R. Solomon (2009) “Virtual Social Identity and Consumer Behavior.” Advertising and Consumer Psychology Book Series. ME Sharpe.
• Wood, Natalie T (2010) “Marketing in Virtual Worlds.” Instructor and Student Editions. New Jersey: Pearson

Grants

• Arrupe Center for Business Ethics (2019)
• Saint Joseph’s University, Michael J. Morris Scholarly Research Grant (2014)
• Music and Entertainment Industry Educators Association (MEIEA) (2014)
• Campbells Food (2011)
• Direct Selling Education Foundation (DSEF) Academic Research Grant (2010 & 2011)

Awards

• Saint Joseph’s University Faculty Merit Award – Teaching (2013)
• Saint Joseph’s University Faculty Merit Award – Research (2007)