University Directory

Morgan M. Bryant, PhD

(she/her)

Assistant Professor

Morgan M. Bryant PhD

Department

Office

Mandeville 269

Phone

610-660-3413
Contact

Morgan M. Bryant, PhD, is an Assistant Professor in the Marketing Department of The Haub School of Business at Saint Joseph's University. Dr. Bryant teaches Marketing Research, Marketing Analytics, and Principles of Marketing in the undergraduate and graduate programs. Dr. Bryant brings more than 15 years of corporate experience to the classroom, in consumer market research, marketing analytics, and management consulting with companies including Johnson & Johnson, Merck, IQVIA, and AutoTrader.com.

    • 2018 - PhD, University of Georgia, Consumer Economics
    • 2007 - MS, Temple University, Healthcare Financial Management
    • 2002 - MBA, Florida A&M University, Finance
    • 2000 - BS, Florida A&M University, Business Administration
    • 2018 - 2019, Faculty Fellow, College of Entertainment & Music Business, Belmont University, Nashville, TN
    • 2017, Instructor, Consumer Economics, College of Family & Consumer Sciences, University of Georgia, Athens, GA
    • 2013 - 2015, Director, Strategic Planning & Policy Analytics, The Atlanta Housing Authority, Atlanta, GA
    • 2011 - 2012, Director, Partner & Portfolio Management (Product Management), AutoTrader.com/Cox Automotive, Atlanta, GA
    • 2010 - 2011, Portfolio Director, Oncology, Nueroscience, & Vaccines, (Consumer Market Research), Merck & Co., Philadelphia, PA
    • 2007 - 2010, Sr. Management Consultant, Strategy & Portfolio Analysis (Consumer Market Research), IQVIA, Philadelphia, PA/New York/NY
    • 2005 - 2007, Sr. Analyst, Strategic Planning, Commercial Development, & Private Equity, Johnson & Johnson, Philadelphia, PA/New Jersey
    • 2004 - 2005, Financial Valuation Consultant, CBIZ Valuation Group, Los Angeles, CA
    • 2002 - 2004, Sr. Analyst, Research & Development, Medtronic Diabetes, Los Angeles, CA
       
    • Bennett, Aronté Marie, Rachel Ann Connor, Morgan M. Bryant, and Sue Metzger (2024) What is She Wearing and How Does He Lead?: An examination of gendered stereotypes in the public discourse around women political candidates. Journal of Technological Forecasting and Social Change. 10.1016/j.techfore.2024.123454 
    • Bryant, Morgan M. and Jen Riley (2024). “Can You Find the Marketing in the Music: An Interactive Concept-Matching Activity.” Marketing Education Review. https://doi.org/10.1080/10528008.2024.2337344
    • Bryant, Morgan M., Jen Riley, Tiffanie Turner-Henderson, and Dexter Purnell, (2024) Ready, Set, GO! Deploying the Social Listening Stoplight Activity to Teach Marketing Analytics Using Qualitative Techniques. Journal of Marketing Analytics. https://doi.org/10.1057/s41270-024-00292-4
    • Riley, Jen, Morgan M. Bryant, Kate Nicewicz, Amy Watson, and Tiffanie Turner-Henderson (2024) A System Under Stress: An Exploration of the Destabilization of Higher Education's System Settings. Journal of Macromarketing 0(0). https://doi.org/10.1177/02761467231222540
    • Bryant, Morgan M., Rituparna Basu (2023). “People, Profiles, and Purchases: A Consumer Analytics Evaluation of Integrated Social Commerce Sites.” Cogent Business & Management. https://doi.org/10.1080/23311975.2023.2285037
    • Bryant Reeder, Morgan (2023) The Consumer Decision Journey. In E. Baskin (Ed.), Business Foundations. Sage. https://doi.org/10.4135/9781071909287
    • Bryant Reeder, Morgan, Janée N. Burkhalter and Natalie T. Wood (2022) “Scandal, Wine, and Shopping, Oh My!: The Social Customer Journey for the Camille 23 oz Wine Glass.” Journal of Digital and Social Media Marketing, 10(2), 159-172.
    • Bryant, Morgan M. (2021). Using QDAS Tools in Social Commerce Research. In J. Lester & T. Paulus (Eds.), Doing Qualitative Research with Digital Tools. Sage.
    • Online Consumer Behavior and Decision-Making
    • Social Commerce
    • Consumer-to-Consumer Social Media Interactions
    • Entertainment Marketing & Consumption
    • 2023 - Present, DEI Liaison, Board of Directors, Music & Entertainment Industry Educators Association
    • 2023 - Present, Parliamentarian, Faculty Senate, Saint Joseph's University
    • 2019 - Present, Member, Junior Editorial Board, The Journal of Consumer Affairs
    • 2019 - 2021, Parliamentarian, Faculty Senate, Saint Joseph's University