University Directory

Michael R. Solomon, PhD


Michael Solomon
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Prof. Solomon's primary research interests include consumer behavior and lifestyle issues, branding strategy, the symbolic aspects of products, the psychology of fashion, decoration, and image, services marketing and the development of visually-oriented online research methodologies. He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in Europe, Africa, Australia, Asia, and Latin America. He is the author of 30+ books including Consumer Behavior: Buying, Having, and Being -- the most widely used textbook on the subject in the world.  His most recent trade book is The New Chameleons:  How to Connect with Consumers Who Defy Categorization.
 

    • PhD University of North Carolina at Chapel Hill
    • MA University of North Carolina at Chapel Hill
    • BA magna cum laude, Brandeis University

  • Saint Joseph's University

    • Professor of Marketing, Director, Center for Consumer Research (August 2007-present)
    • Visiting Professor of Marketing (August 2006-May 2007)


    The University of Manchester, U.K.

    • Professor of Consumer Behaviour (August 2007-August 2013)


    Auburn University

    • Human Sciences Professor of Consumer Behavior (July 1995-present)


    Rutgers University, New Brunswick

    • Associate Professor and Chairman, Department of Marketing (July 1987-July 1995)
    • Acting Chairman, Department of Management (1991- 1992)


    New York University

    • Associate Professor of Marketing (1986-1987)
    • Assistant Professor of Marketing (1981-1986)
    • Associate Director, Institute of Retail Management (1983-1985)