George has taught Food Marketing at Saint Joseph’s University for over 30 years. He has received four Teaching Excellence and two Advising awards and was voted the best Professor in the Haub School of Business in 2016 by students.
He has conducted numerous U.S. study tours for International Scholars through the USDA and has also led the Senior Leadership of Ferrero Germany on facilitated tours. He has also done seminars for the NASFT regarding selling your products into specialty stores. He has been a mentor for the NGA Challenge team which our Food Marketing students have won multiple times over the past 15 years.
He brings 35+ years of Sales/Marketing executive experience with Tastykake & his consulting into the classroom. Key positions at Tastykake included: Director of Key Accounts, Director of National Sales/New Business Development, Director of Customer Relations/E-Commerce, & Director of Marketing.
He developed people, products and programs (consumer & trade), with accounts from Wawa to Wegman’s to WalMart and everyone else in between.
Outside of SJU, he consults for Beacon Marketing Group which provides strategic solutions for companies through planning, marketing communications, direct marketing, E-commerce, and quantitative research.
He also does Sales & Marketing consulting through Latella & Associates.
In his “spare” time, he also is a partner in Bria & Latella’s Italian Deli & Kitchen, a family business that has survived & thrived through the Covid pandemic. As part of this, he developed a series of webinars for the Small Business Development Center (SBDC) on how to start your own food business during the Covid pandemic.
Currently, he works with small businesses a few times a month through the Urban League of Philadelphia BRAP. (Black Restaurant Accelerator Program).
He is a great example of “practicing what he teaches”!
