Dr. Shen's research focuses on the intersection of cognition, emotion, and probability modeling in modern advertising and marketing. His current work explores how AI products and services align with users’ values and desires, and how these technologies shape adoption, consumer perceptions, and long-term branding strategies. It further investigates the ethical, social, and organizational implications of AI marketing.
Dr. Shen has published in International Journal of Advertising, Journal of Nonprofit & Public Sector Marketing, Journal of Marketing Communications, Journal of Product & Brand Management, and Journal of Advertising Research, among other venues.
