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Donald C. Townsend, MBA

Assistant Professor, Strategic Marketing & Sales Certification

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Donald C. Townsend, MBA, is a Visiting Professor of Strategic Sales & Marketing in the Haub School of Business at Saint Joseph's University in Philadelphia, PA (USA). Mr. Townsend has 37+ years in Consumer Package Goods and specifically in the Organic, Natural and Vegan Markets.

As of May 2019, Mr. Townsend was hired full time as the Visiting Professor at SJU leading their Sales Certification program. In this program, Mr. Townsend connects students with today’s innovative companies to develop sales skills through classroom, sales competitions, and internships. Sales is still about developing relationships/partnerships with companies large and small and he develops modern day approaches to meeting the needs of his clients both at the university and in his consulting work in his company the Jason Group since 2012.

    • 1989 – MBA, Fordham University, Strategic Marketing & Leadership
    • 1982 – B.A., University of Delaware, Food Marketing & Entrepreneurship

  • 2001 – Present: St. Joseph University, Philadelphia, PA, University of Delaware, Newark, DE; and West Chester University, West Chester, PA.

    • STRATEGIC SALES & MARKETING PROFESSOR

    2006 – Present: The Jason Group Integrated Sales & Marketing, Eastern Pennsylvania. PRESIDENT / PRINCIPAL

    A strategic business development consultant on go to market plans and execution.

    2012 – 2013: Shiloh Farms / PureLiving and SimPur Organics at Garden Spot Group, New Holland, PA.

    A global manufacturer of Organic Breads, Foods and Biodegradable Laundry detergents since 1944 and in PA since 1972.

    VICE PRESIDENT SALES AND MARKETING ($200 Million annually)

    2007 - 2009: Sara Lee Household and Body Care, Exton, PA

    A global manufacturer of household and personal care products.

    • BUSINESS DEVELOPMENT CUSTOMER MARKETING, KIWI INTEGRATION SHOE CARE, 2011 – 2012 ($90 Million)
    • DIRECTOR NORTH AMERICAN MASS, SHOE AND FOOT CARE, 2010 – 2011 ($200 Million)
    • DIRECTOR, GLOBAL BRANDS CATEGORY MANAGEMENT, SHOE AND FOOT CARE, 2008 – 2010 ($16 Billion) Headquartered in Barcelona, Spain
    • DIRECTOR, TRADE MARKETING AND CUSTOMER CENTRIC TEAMS, 2005 – 2008 ($190 Million)

    2003 – 2005 Unique Industries, Philadelphia, PA

    A global manufacturer of party supplies for children’s birthday parties and paper goods around family disposable party supplies.

    • NATIONAL SALES MANAGER, 2003 – 2005 ($300 Million)

    1999 – 2005 Sara Lee Household and Body Care, Exton, PA

    A global manufacturer of household and personal care products.

    • DIRECTOR MASS MARKET, SALES, 2001 - 2005
    • DIRECTOR, TRADE MARKETING, HOUSEHOLD CLEANERS AND AIR CARE, 1999 - 2001

    1982 – 1999 Kellogg Company, Battle Creek, MI

    Producer of cereals and convenience foods, manufactured in 18 countries and marketed in more than 190 globally.

    • PROJECT LEAD, PROCESS IMPROVEMENT CATEGORY MANAGEMENT, 1997 - 1999
    • DIRECTOR, DIVISION SALES, San Francisco Division, 1994 - 1997
    • KEY ACCOUNT MANAGER, Memphis Division, 1992 - 1994
    • UNIT MANAGER, Minneapolis Division, 1989 - 1991
    • TERRITORY MANAGER, New York Division, 1982 - 1989

  • Don’s Leadership Teams:

    • Don’s National Sales Team Recognition, 2008 & 2010.
    • Tesco Hungary “Vendor of the Year” Award (2007),
    • Target Corporation (2004), Party America (2004), and Wal-Mart (2005) “Vendor of the Year” Award.
    • Unique: Target, Party America and Wal-Mart “Vendor of the Year,” 2004

    Don as an Individual:

    • MAACBA for Innovation in Teaching, 2020
    • AMA Award for Project Cotton, 2019-2020
    • Sara Lee High Impact Award twice, 2010 / 2001.
    • Sara Lee’s Presidents Award for “Going the Extra Mile” 2010 / 2008
    • Development of the RAM Sales Training (1995)
    • Certified Covey Leadership Coach (1994)
    • Four Kellogg “Golden K Sales Awards;”
      • Western Zone Direct Account (1994)
      • National Direct Account (1992)
      • New York Division Direct Account (1988)
      • New York Division In-Direct Account. (1985)